Cameron Moll, over at AListApart, published an article yesterday entitled “Good Designers Redesign, Great Designers Realign”. This is a great read and you can go here to read Cameron’s entire article.
As he notes, incessant (or constant) redesign is far from extinction. I really enjoyed his points on the difference between “redesigners” and “realigners”. I myself have fallen in to the redesigner category in the past. Believing that the look and feel being changed would be the ‘opening’ for the site.
I have grown since that time and now fall in to the realigners category. Too often, we redesign the look and feel of a website when it’s not absolutely necessary. There are a multitude of sites that do need a visual facelift. Yet there are many who fail to see results in their website not because of the look but because of “what’s under the hood”.
I take pride in the visual schemes that I present to our design clients. But when I put the schemes together, I do so with the purpose of the site in mind. Far too often a site is made to fit with the design rather than the design fitting with the site.
I especially enjoy Cameron Moll’s summarization of the differences between redesigners and realigners:
The desire to redesign is aesthetic-driven, while the desire to realign is purpose-driven.
Cameron’s article shows quite a few examples of what realigning a website is all about; from small and large scale perspectives