Since the CSS Reboot this fall designs have started moving back towards earthy tones and incorporating nature in the layouts (such as animals, landscapes… especially fruit). Signal vs Noise released a post on biomimicry of designs with natural elements. So being the curious one that I am, I looked at Nature’s Design Workshop where Janine Benyus, cofounder of the Biomimicry Guild, says:
If you have a design problem, nature’s probably solved it already. After all, it’s had 3.8 billion years to come up with solutions…The truth is, natural organisms have managed to do everything we want to do without guzzling fossil fuels, polluting the planet or mortgaging the future.
The comments sparked from all these discussions have prompted my thinking on optimized redesigns and how many redesigns will ultimately fail because they are implementing new technology over improved design by market selection. Brad in the comments on SvN cleared this up by stating:
Just as natural selection can both promote the retention of optimal designs (e.g., cockroaches have looked the same way for millions of years because they’re optimally designed, there’s no reason for their design to change) and promote changes in design that are not yet optimal (e.g., evolution and the emergence of new species), the marketplace exerts “selection pressures†on design. Maybe there’s more we can learn from designs that are already optimized (e.g., the mousetrap, the pencil) and not waste time trying to improve them, while closely monitoring market selection as a way to fine-tune and optimize designs that don’t quite work yet.
I believe that ultimately, the goal is not just to mimic nature’s designs, but her production methods as well. Not focusing on the redesign as the method of success rather the shift of opperations to improve method of business. Hmm lets not look at Gap.com.